We always keep hearing this about Kim Kardashian that, “I wish I had the talent of Kim Kardashian of not having any talent and making money out of it.” Before you buy into this bromide and keep perpetuating it, think about it, there has to be a reason she earns so much money, and we find some solace in trashing her talent.
She does have talent but it is not that obvious since it is very unique and hard to describe. By understanding her true talent, instead of dismissing it, we all can become successful like her in our own unique way.
Kim Kardashian is constantly made fun of by people for her talent deficit for the following reasons:
She does not act.
She does not sing.
She does not dance.
She does not write.
She does not stay married for long. The jury is still out on this one.
She does model clothes but she is not a supermodel.
She does have a sex tape but she is not a famous adult movie star.
She does have a TV show, but it is not on a major TV network.
She is rich, but did not inherit a fortune from her famous lawyer father who died when she was young.
“You don't have any - forgive me - any talent!” Before Kim could answer, her sister Kourtney chimes in (who was at the interview) with “We don’t disagree.” But even the Kardashains don’t know what their real talent is or find it hard to explain.
So if they don’t think they have talent, then how does this lead to making over tens of millions of dollar every year?
After listening to Scott Adams on BlogcastFM, hosted by Srinivas Rao, I finally figured it out why Kim Kardashian is so talented. It is not one thing that stands out, such as Beyonce in singing, Jennifer Lawrence in acting, Gisele Bundchen in modeling, Mindy Kaling on having a TV show, etc.
What Kim Kardashian has, according to Scott Adams (which he explains in detail in his book "How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life," is combination of ordinary things that by itself would not make her very special, talented or earn lots of money, but the combination of numerous skills that she has smartly marketed effectively makes her very unique and talented worthy of generating over tens of millions of dollars every year.
In the article in Atlantic titled, "Kapitlaism, With Kim Kardashian" by Megan Garber, she nails it when she says that Kim Kardashian is all about selling being Kim Kardashian, and she is very good at that. Garber writes that "she [Kardashain] refuses to sell anything but the image of herself. She will feign no interest in baking or knitting or meditating. She seems to have no thoughts whatsoever about kale. She seems to have no thoughts, really, about much of anything. And therein lies her particular gift . . . And Kim is extraordinary. She is a person who is also A Way of Life. She is her own ecosystem. She is her own value system."
And it keeps getting better. According to Business Insider article titled "Kim Kardashian's New Video Game Is Set To Rake In An Insane Amount" she made $28 Million in 2013 and with the release of her new video game "Kim Kardashian: Hollywood," she is expected to make approximately $90 million (with her 45 % ownership). The game will show you how to go from an E-list to an A-list celebrity.
People Want a 24/7 Celebrity
In the old days, you could be a passive celebrity through magazine profiles, appearing at opening of movies and attending award shows. Today with social media, people have a different expectations of celebrities. They want them to be available 24/7. If you are talented in singing, acting or dancing, you can only be a part time celebrity since you have to focus on your art. But people want quantity over quality.
Being not talented in anything is more of an advantage for Kim Kardashian since she can be a 24/7 celebrity. As far as people are concerned, she looks, sound and act like celebrity and is always accessible over the social media and today people want someone who is a 24/7 celebrity, not a part time celebrity. This is something Kim Kardashian has figured out and that is her innovation in being a celebrity in the social media era.
In few years, people will still be saying they would like to be a billionaire without having any talent. These same people did not get it when she made her millions and they are still not going to get it when she becomes a billionaire.
Kim Kardashian is very talented. She is so uniquely talented that we don't see what her real talent really is, and even when we read about it, we still don't believe it. But bank accounts and tax returns don't lie. And rather than making fun of it, learn from her and perhaps we all can laugh our way to the bank while people keep making fun of us for “having talent of not having any talent and making tons of money out of it.”