You can read the article, but the part I want to focus on is how important it is to include tweetable quotes in the presentation so people can tweet it to the rest of the world. This is one way to measure whether your audience is listening based on the number of tweets they send while you are speaking. It is a real time measurement of whether you are connecting and what the audience is interested in. This is the best indicator of how well you with your speech than filling out any speech survey. I think they are useless.
For example, I might include a speech on Internet Marketing by saying something like, "Given a choice what would you rather have? crappy products or a crappy web site?" This kind of stuff is likely to get tweeted quickly and, possibly, retweeted to spread the message. It tends to have a multiplier effect, though only few may actually be in the audience. It may get others to later view my speech so it is not "one and done," but "one and living."
Next time when you watch a webinar, speech or a debate, see how many tweets are sent based on what the speaker is saying. The speaker really has to put on what I like to call a "tweetformance," if he wants to connect with today's social media centric audience. But don't overdo it for it may annoy the audience after a while. Aim for three tweetables in your speech.
If you want to learn how to be a good speaker, I highly recommend you take the Coursera's on-demand course titled, "Introduction to Public Speaking." It is free and you can work at your own speed. I will see you there as I am one of the mentors helping students become more confident speakers so they get the ROI they are looking for from their speeches.
Jay Oza is a founder and principal business development consultant at 5ToolGroup, a company that specializes in helping startups and established firms bring innovation to market within 90 days through our unique 5Tool Methodology that integrates sales, marketing, partnerships, customer development and agile/lean methodology to enable frugal or ("Jugaad") innovation. We believe that to succeed today, you have to continuously look for ways to do lot more with lot less. This is the only way to thrive today.