This advice applies to an Elevator Speech. You have nothing to lose but a lot to gain, so you have to be ready to deliver it at any time, any place, to any one and in any (appropriate) situation.
You may have only one shot to get your point across to have an opportunity to get closer to your goal, so don’t make someone work very hard. This requires work and lots of practice.
If you were asked to prepare a speech that you had to deliver to an important audience, you will spend hours, if not days, to prepare for this speech. But how much time are you spending crafting an elevator speech that can be used at an informal setting such as an airport, party or a charity event. We have all heard that if you don’t get on base, you can't score. Elevator speech is your opportunity to get on base to score.
Next, we will look at how to craft an effective elevator speech.