You also should be doing the same. Start creating elevator speeches on wide range of topics, such as sports, literature, politics, entertainment, etc. So next time you are at a party, you will have the self confidence to talk to anyone since you will be armed with pocket full of elevator speeches that will make you come across as knowledgeable, articulate and different. Who knows? It could possibly lead to a business or personal relationship.
Just recently I was talking to a relative who is a medical doctor, and I asked him if he has an elevator speech on what he does for living. He said no. He said he just tells the person what he does. I said, don’t you have something to sell about what you do? He said he never thought of it that way.
Next, I asked him, does he have an elevator speech on the current state of healthcare and the legislation that was passed. He said he has an opinion, but not a well crafted elevator speech. I said to him that is something you can easily be asked at a party once someone finds out you are a medical doctor. I said to him that with a little effort, it can pay a huge dividends. I think he understood the importance of elevator speeches.
Who are great practitioners of elevator speeches today?
The talking heads and politicians who are on TV all the time. They have to get their point across in a short time otherwise they will be cut off or, worse, not get invited again. Pay close attention to it on how they get their point across quickly with creativity. They have mastered this craft through practice.
So I hope you start working on your elevator speeches and become a better communicator.