Vestac ( http://www.vestac.com) is a high tech company located in Brick, NJ that develops application specific or custom specific RFID tags that help companies track human or physical assets to help them gain better visibility, improve business process, reduce costs and create new business models. They were the first company to pioneer a multi-modal approach for indoor tracking of assets utilizing Wi-Fi and infrared signalling thus providing sub room level accuracy that is affordable.
How to differentiate the business
Improve its marketing
For key partnerships
Focus on sales to crack a market segment and focus on custom development specific for a high volume customer
Utilize Inbound marketing since customers today buy based on information and feel they are knowledgeable
Helped form a partnership with Aruba Networks
Helped close a deal with a major hospital in New Mexico, working with a partner.
Helped them win a global contract with the largest logistics provider in the world.