Mobile Matrix (http://www.mobilematrix.com ) is an innovative high tech company based in Red Bank, NJ that provides RTLS (real time locationing system) solutions that enable companies to gain visibility of their operational assets so they can improve their business processes, reduce costs and create new business models.
The company was looking to grow their business in their current market segment focus and expand to other markets based on their success.
Partnership with key technology firms.
Approach healthcare with SI partners.
Focus on a very specific market segment that can derive immediate benefits.
Helped form partnership with Motorola, AeroHive, Scan Source, Honeywell and others
Approach healthcare by being targeting a process improvement initiative such as Lean Six Sigma.
Align sales with both inbound and outbound marketing